Renewaball · AI brand character
Always-relevant content with an AI brand character
Meet Woolly: part sheep, part athlete, fully AI. A mascot that keeps up with culture in real time.
Client
Renewaball
Format
AI brand character
Engine
Made in Halo
The challenge
An eco tennis ball brand whose audience did not know a normal ball sheds plastic every match.
The solution
Halo created Woolly, a character that moves at the speed of culture.
The outcome
A mascot that never goes stale, and content that keeps up week to week.